M'zaka zaposachedwa, msika wa zovala zogwira ntchito wawona kukula kosalekeza, pomwe ogula akufunafuna kwambiri zovala zamasewera zomwe zimaphatikiza magwiridwe antchito ndi mafashoni. Zovala za yoga zamtundu wa LULU - zodziwika bwino chifukwa cha nsalu zopepuka, masilhouette ang'onoang'ono, ndi masitayilo olondola - zapambana mafani padziko lonse lapansi. Kumbuyo kwazinthu zomwe zatulutsidwa mwachangu komanso kupanga kowopsa kwa zidutswazi kuli chithandizo chomaliza mpaka-mapeto choperekedwa ndi mafakitale aku China ovala za yoga.
Mosiyana ndi mafakitale azikhalidwe omwe amayang'ana kwambiri kuyitanitsa kwakukulu, opanga zovala zamasiku ano za yoga amaika patsogolo mtundu wautumiki womwe umamangidwa pa "kupanga kwamagulu ang'onoang'ono + kuyankha mwachangu + apamwamba." Tengani chilimwe LULU-inspired yopangidwa ndi manja afupiafupi, mwachitsanzo: yokhala ndi U-back ndi V-khosi yomwe imawonetsa mochenjera kolala, yakhala ikugulitsidwa kwambiri pamsika wa North America m'miyezi iwiri yapitayo.
Magulu ambiri ochita masewera olimbitsa thupi akupita patsogolo mwachangu polumikizana ndi mafakitale aku China ovala za yoga, kuwongolera dongosolo lonse kuchokera pakusintha makonda mpaka kukhazikitsidwa kwazinthu munthawi yochepa kwambiri.
Ndikoyenera kudziwa kuti mafakitalewa salinso ongochita kupanga - tsopano ali okhudzidwa kwambiri ngati opanga nawo njira zama brand. Kuchokera pakuwunika kwamisika ndikukonzekera kwazinthu mpaka malingaliro onyamula, mafakitale ovala a yoga akupereka mayankho omwe amathandiza makasitomala kupanga ndikukulitsa malonda awo moyenera.
Chinthu chimodzi chodziwika bwino pamzere wazinthu zamtundu wa LULU ndikupanga nsalu. Mafakitole ovala mwachizolowezi a yoga apanga ulusi wapakhungu lachiwiri, atengera njira zokometsera utoto, ndikuyesa kulimba kwa nsalu pazochitika zingapo. Zotsatira zake: zovala zomwe sizongowoneka bwino komanso zapamwamba pakutonthoza komanso kuchita bwino.
Zambiri zikuwonetsa kuti kuyambira 2024, mitundu yopitilira 120 ya yoga yakunja yakhazikitsa mizere yawoyawo kudzera mumgwirizano ndi mafakitale aku China ovala za yoga. Mwa iwo, opitilira 60% adasankha kukhazikitsa mapangidwe awo pazokongoletsa za LULU. Izi zikuwonetsa kuti "kalembedwe ka LULU" sikulinso gawo lokhalokha la mtundu umodzi - lakhala chilankhulo chogawana nawo pamakampani onse opanga zovala.
“Ife tiri pano kuti tithandize opanga malonda kukhala ndi chidziŵitso—osati kungomaliza kuitanitsa kamodzi kokha,” anatero mkulu wina wafakitale. Mafakitole ovala mwachizolowezi a yoga akuika chidwi kwambiri pakupanga mayanjano anthawi yayitali, kuyika ndalama mwachangu zothandizira ma brand kuyambira pansi ndikutsagana nawo paulendo wawo wakukukula ndi kukhwima.
Kuyang'ana m'tsogolo, pamene msika wapadziko lonse wolimbitsa thupi ukukulirakulira, "customization + bestseller creation + quick delivery" idzakhala zipilala zazikulu za mpikisano. Mitundu yomwe imatha kupititsa patsogolo mafakitole ovala a yoga kuti akweze ndikubwezeretsanso kalembedwe ka LULU atha kukhala odziwika bwino - ndikupambana - pankhondo yachete yamakampani opanga masewera othamanga.
Nthawi yotumiza: Jul-04-2025
