Kutchuka kwa Lululemon sikunangochitika mwangozi. Kupambana kwake kwagona mukupanga kwatsopano, mtundu wapamwamba kwambiri, komanso kumvetsetsa kwakuya zomwe makasitomala amakonda - mikhalidwe yomwe wopanga zovala zogwirira ntchito angaphunzirepo.
Ubwino ndi Chitonthozo
Lululemon amagwiritsa ntchito nsalu zapamwamba zomwe zimapereka kukhazikika, kutambasula, ndi chitonthozo, kupangitsa kuti katundu wawo awonekere. Za awopanga zovala zogwira ntchito, kugulitsa zinthu zapamwamba kwambiri ndikofunikira kuti zikwaniritse zomwe ogula amakono amayembekezera pakuchita komanso kalembedwe.
Branding ndi Community
Chizindikirocho chakulitsa chithunzi cha moyo chomwe chimagwirizana ndi anthu ogwira ntchito, osamala zaumoyo. Zochitika zamagulu monga makalasi a yoga zimalimbitsa kukhulupirika kwa makasitomala. Awopanga zovala zogwira ntchitoItha kukulitsa chidwi chake pothandizira ma brand kuphatikiza njira zofananira, kupereka mayankho oyenerera kuti atsindike zapadera.
Kusintha Mwamakonda Anu ndi Innovation
Chisamaliro cha Lululemon kuti chigwirizane ndi kalembedwe kameneka kakubwereza kugula. A kuganiza patsogolowopanga zovala zogwira ntchitoziyenera kuyang'ana pakusintha mwamakonda, kupangitsa kuti mitundu ikwaniritse zosowa za msika. Popereka kusinthasintha kwa mapangidwe, opanga amatha kukopa ma brand omwe akuyang'ana kuti adzisiyanitse.
Pomaliza, maphunziro Lululemon bwino ndi ofunika kwa aliyense mwambo activewear wopanga aiming bwino mu msika mpikisano. Kuyika patsogolo khalidwe, chizindikiro, ndi luso ndilofunika kwambiri kuti mukhale patsogolo.
Ngati muli ndi chidwi nafe, chonde titumizireni
Nthawi yotumiza: Dec-04-2024