Wojambula wa ku China-America Michelle Yeoh, yemwe posachedwapa adapambana Oscar, akulemba mitu osati chifukwa cha luso lake lochita masewera, komanso chifukwa cha kutanthauzira kwake kwatsopano. Atapambana Oscar, Michelle Yeoh adadzipereka ku ntchito yatsopano, kusonyeza kusinthasintha kwake komanso luso lake m'madera osiyanasiyana. Pamene akujambula ku Toronto, Michelle Yeoh adawonedwa akudya zakudya za ku Asia ndi kuvala zovala za Lululemon, ndikuwonjezera kukongola kwa nthawi yake yowonekera.
Lululemon, yomwe imadziwika chifukwa chakuchita bwino kwambiri pamsika, yatamandidwa ngati "LV ya yoga" chifukwa cha kukula kwake kodabwitsa komanso kutchuka kwake. Kupambana kwa mtunduwo kwadzetsa chidwi cha njira yake yopititsira patsogolo omwe akupikisana nawo ngati Nike Yoga, ngakhale pamtengo wokwera kwambiri. Chip Wilson, yemwe anayambitsa Lululemon, adazindikira kuthekera kwa msika wamasewera a yoga ndipo adatengera njira ya "msika" kuti akhazikitse njira yamtunduwu makamaka yosamalira mavalidwe a yoga azimayi. Kusunthaku kumalimbitsa udindo wa Lululemon monga mtsogoleri wa "yoga-inspired activewear brand."
Chosankha cha Yeoh kuvala Lululemon pamene akusangalala ndi chakudya cha ku Asia ku Toronto sichimangosonyeza kalembedwe kake, komanso kumagwirizana ndi lingaliro la zovala zomwe zimagwirizanitsa mafashoni ndi ntchito. Zovala zapamwamba, zogwira ntchito zakhala zofunikira pakufuna chitonthozo ndi mafashoni. Malingaliro oterowo amagwirizana ndi anthu wamba komanso otchuka.
Pamene Lululemon akupitiriza kukulitsa kufikira kwake, nkhani yake yopambana imasonyeza mphamvu ya kuyika kwa msika komanso kumvetsetsa kwakukulu kwa zosowa za ogula. Pogwiritsa ntchito msika wa kagawo kakang'ono ka zovala za yoga za amayi, Lululemon adapanga chithunzi chapadera chomwe chimadzisiyanitsa ndi zovala zamasewera. Kugogomezera kwa mtunduwo pakupanga ndi magwiridwe antchito olimbikitsidwa ndi yoga kwapangitsa kuti ikhale patsogolo pamasewera othamanga, ndikuyiyika ngati yotsogola komanso woyambitsa zatsopano muzovala zamasewera.
Chikondi cha Michelle Yeoh pa Lululemon ndi kuyesa kwake kutanthauzira kumagwirizana ndi chikhalidwe cha mtundu wa kuvomereza kusinthasintha ndi kukankhira malire. Monga momwe Yeoh adasinthira ku ntchito yatsopano, Lululemon adatsutsana ndi zomwe akuyembekezera ndikutanthauziranso mawonekedwe a yoga activewear. Onse a Yeoh ndi Lululemon ali ndi mzimu wachisinthiko ndi kusintha, zomwe zikuphatikiza chiyambi cha kupambana kwamakono ndi zatsopano m'magawo awo.
Nthawi yotumiza: Mar-30-2024
